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World Holiday Vibes Blog > Travel Tips > Why Everyone Is Travelling Here This Summer
Travel Tips

Why Everyone Is Travelling Here This Summer

Fionna Bennett
Last updated: 2026/02/20 at 12:07 PM
Fionna Bennett
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Summer as a feeling in the travel world is not a season, but a feeling. It is the golden strand of time; when the days are long, as a cat in the sun, and the air is filled with the smell of salt, pine and possibility. I have seen the maps of our fancies change in the course of a lifetime as I have been following the outline of this beautiful world. This year, the change is radical as people seek out the best places to visit in summer.You see, we do not need to find a place to go anymore. We are seeking a location to exist.

Contents
The Delicate Attraction of the Unobtrusive.The Rise of the ‘Coolcation’The Magic of the Destination Dupe.Why We Are Moving EastSustainable and Intentional: The Soul of the Journey.The secret of a Travel Expert: The Summer Wandering.Your InvitationFrequently Asked Questions.

You are welcome, dear travellers, to a summer that is somewhat different. You may be an old wanderer, or you may be a beginner who is coming to find his first real puff of fresh air, either way I am asking you to come into a series of nooks and crannies around the globe that are catching the hearts of all right now. These are not mere hotspots, but they are oases and the best places to go in summer.

The Delicate Attraction of the Unobtrusive.

The world has been rushing to the neon-filled boulevards and the noisy, crowded hubs of the coasts, over years. This summer however the collective compass is oriented toward the slowness, highlighting the best places to visit in summer for those who crave peace. We are witnessing a gorgeous exodus to places that do not disturb you with billboards, but which are rewarding you with a sunset. These quiet retreats have become the best places to go in summer for the weary soul.

Take, for instance, Menorca. When her sister Ibiza is dancing till daybreak, Menorca is the place to the soul, where it sleeps. It is a patchwork of blue ‘calas’-sunken coves hewn out of limestone where there is not a note of sound, save the beat of the Mediterranean and the ringing of a goat-bell in the distance. All are coming here because it is one of the luxuries: the luxury of silence. When one walks the Cami de Cavalls, an ancient trail that runs around the island, They can find themself thousands of years back in time when nature had the upper hand, making it one of the top places to travel in summer.

Nightlife in Ibiza, lighten mall-best places to visit in summer

The Rise of the ‘Coolcation’

With the classic summer train-gardens of Europe becoming warmer, there has arisen a curious new fashion, the so-called Coolcation, identifying the best places to visit in summer to escape the heat. In the sudden sharp, green sceneries of the north we are witnessing an epidemic enthusiasm for a different kind of holiday, wrapped in world holiday vibes.

The word around every expert is Slovenia. It is a nation that is like it was in the book of a fairytale. During the summer Lake Bled is not simply a photo-stop but it is a welcome. You may row an old fashioned boat, the pletna, to the little island in the middle, or lose yourself in the Julian Alps where the air is so clean it is like tonic. These cooler climates are being preferred by people as they provide an active vivid reprieve in absence of the sweltering exhaustion of the south, standing out as the best places to visit in the summer.

morning view at the lake-best places to visit in summer

The Magic of the Destination Dupe.

We have already started to seek the dupes-the destinations that will give us all the same breathtaking beauty as the icons, with something more real, more uncivilized, and untoiled in their heartbeat. These “dupes” are increasingly becoming the best places to go in summer.

Albania is the leader of this movement. The Albanian Riviera, as it is often referred to as the Maldives of Europe, boasts of crystal-clear Ionian waters and white pebble beaches that rival the finest in Greece or Italy at a tenth of the price and with ten times the allure, it is truly one of the best places to visit in summer. Seafood that has been caught that morning, sitting in a small taverna in Ksamil looking out at the uninhabited islands, is one way of remembering why we fell in love with travel in the first place; because of the sense of discovery. When deciding where to go in the summer, such hidden gems offer the most authentic experiences.

Under a clear blue sky, a quiet beach stretches out with brightly colored umbrellas lined up on the soft sand. Location place Saranda, Albanian resort, Albania, Europe. Discovery the beauty of earth

Why We Are Moving East

It is the time of magnetic attraction to the east, to the hilly and spiritual scenery of Mongolia, which has emerged as one of the best places to visit in summer for the adventurous. It is the last in the world of get away destination and one of the most unique places to travel in summer. The best remedies in a world of notifications and screens are the sheer scale and enormity of the steppes and the silence of the Gobi Desert. It was in a conventional ger camp with a sky pressed so thick with stars that you can hardly see a black spot between them-it is the special news I wish to tell you. It is not only a holiday but a recharge of the human soul too, making it a highlight of summer travelling.

Peaceful beach sunset with dune grass and soft sand under a colorful sky by the sea, creating a tranquil coastal landscape scene.

Sustainable and Intentional: The Soul of the Journey.

The explanation of everyone travelling there to these particular places has a deeper cause in our psychology. We are also getting more purposeful in selecting the best places to visit in summer. We are visiting Portugal in the Alentejo region rather than the swamped Algarve because we would love to visit the cork forests and sample the wine among the people who produced it. We are selecting Jersey in the UK due to its wild, rugged cliffs and French-influenced appeal since the place seems to be a foreign adventure, and it is just a stone-throw away. We are even reconsidering the untouched beauty of national parks as the ultimate holiday spots for those who seek to connect with the earth. This change is also noted by the official guide of Hokkaido and the author focuses on the fact that tourist people are replacing the busy urban environments with the deep silence of the wild North.

Countryside in Alentejo region, Portuga

The secret of a Travel Expert: The Summer Wandering.

One thing I should advise you this summer holiday, however, is this; Look in the light, but look after the shadows. To enjoy these trending gems and the best places to visit in summer, one of the things that one can do is to adopt the trend of noctourism. Do not simply sightsee the attractions at noon. Go to Amsterdam in the Dutch canals during twilight when the bridges start shining. Take a stroll through the medieval streets of Kotor in the early morning when the world is asleep in Montenegro. It is the beauty that is contained herein the tranquility between the attractions that you must see, proving that where to go in the summer is just as important as when you see it.

Early misty morning with sea and mountain views. Kotor bay. Montenegro

Your Invitation

My beloved travellers, when you stuff the bags this travel summer, I beg you not to be taken up with the lists of the top 10 but to look deep within a place. Why is everyone going there? Since we all are in search of some thing: something that feels real. When you consider the best places to visit in the summer, remember that the journey itself is the reward.

Be it the volcanic sands of Sicily, the green tea plantations of Georgia, the ancient and whispering forests of the Hokkaido in Japan, make your summer be characterised not by the photographs that you make, but by the stories that you read. These are the true places to travel in summer that stay with you forever.

The world is extensive and this summer, it is especially beautiful. I ask you to leave the known and the known and to enter into the unknown. Engage in summer travelling with an open heart.

Happy travels, and mayst thou find that thy heart is seeking.

Frequently Asked Questions.

1. What is a “Coolcation”?

It is a summer vacation in cooler climates (such as Slovenia) to avoid the high temperatures.

2. What has made Albania hype this year?

It is a low-cost alternative to the Maldives or Greece as a cheap destination duplex.

3. So why is Menorca different to Ibiza?

Menorca dwells on the silence of luxury with silent coves and nature paths instead of a party-like environment.

4. What is “Noctourism”?

The tradition of visiting famous locations during sunset or early mornings in order to avoid a crowd and experience the sites in a new perspective.

5. What is the reason that tourists are going to Mongolia?

To have a recharge of the soul with an off-grid adventure, with huge desert views, and starlight nights in gers.

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Fionna Bennett February 20, 2026
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Fionna Bennett
Posted by Fionna Bennett
I’m Fiona Bennett, your friendly flight deal fixer at Vibes Group UK. With 12+ years in the travel industry, I specialise in uncovering ultra-low fares, hidden route opportunities, and premium cabin steals across Europe. From weekend city hops to off-season escapes, I share insider tips, upgrade hacks, and real-world travel advice so you can enjoy more for less. Whether it’s airport lounge hopping, multi-leg route tricks, or spontaneous city breaks, I turn my obsession with smart travel into savings for every trip.
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Fionna Bennett
Fionna Bennett

I’m Fiona Bennett, your friendly flight deal fixer at Vibes Group UK. With 12+ years in the travel industry, I specialise in uncovering ultra-low fares, hidden route opportunities, and premium cabin steals across Europe. From weekend city hops to off-season escapes, I share insider tips, upgrade hacks, and real-world travel advice so you can enjoy more for less. Whether it’s airport lounge hopping, multi-leg route tricks, or spontaneous city breaks, I turn my obsession with smart travel into savings for every trip.

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